PRESS ARTICLE

URBAN PLACES, URBAN SPACES, KARMIC ROI  by Entrepreneur Middle East / FIda Chaaban

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New York City-based architect turned Beirut-based yoga instructor, Danielle Abisaab, launched her first studio in her flat. After 11 successful years of establishing her yogic venture, she launched a 
new studio designed by her personally putting both past and present career expertise to work. “Design and execution [took] two months. I was fortunate to work with an amazing and highly professional contractor who literally gave me the illusion of working in New York. ”The new space maximizes a basement
 flat in Beirut’s Achrafieh district where students can buy membership cards or pay a per class rate. Abisaab used a North American business model and it has paid off- her ROI happened “nine months into operation.” The approach has garnered her hundreds of loyal students who also attend regular workshops staged by guest instructors, hosted by Abisaab. “My life partner is my business partner, couldn’t have done without him. It came about simply because he believes strongly in what I work hard at transmitting and putting out there.”Were there any setbacks? “This studio came together very easily as the result of past reflections and observations.” Namaste.

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